We are the ETHOS CARAT (“we”, “us”, “our”), and are committed to protecting your privacy. Why we collect this information, and how we use the information we collect as well as your rights and choices regarding such information. Our Privacy Policy applies to our collection of your information in our stores partners, on our website, our collection of your information via any channel that you may interact with us, including but not limited to, postal mail, email, phone, live chat, SMS/MMS/text, social media platforms and your use of any online service location that posts a link to this Privacy Policy and all features, content, and other services that we own, control, or make available via any channel (collectively, the "Service"). ETHOS CARAT UK  is the controller for the purposes of the General Data Protection Regulation (the “GDPR”) and the UK GDPR. 

This Privacy Policy provides information on how we collect and use personal data. ETHOS CARAT UK operates ethoscarat.com. This Privacy Policy sets out the information that we collect, the reasons for which we collect the information, and how we can use and share the information.

The Website and services provided by ETHOS ct are not intended to be used by children. If you have any questions about this Privacy Policy you can contact the ETHOS ct Data Protection Officer at hello@ethoscarat.com

Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.

Our website can contain links to and from the websites of our partner stores, retailers and brands (collectively our “Partners”), advertisers, and affiliates, amongst others. If you follow a link to any of these websites, please note that this Privacy Policy does not apply to those websites. We are not responsible or liable for the privacy policies or practices of those websites, so please check their policies before you submit any personal data to those websites.

When you interact with us, whether by using our website or communicating with us, we may collect the following information about you:

Information you give us: you may give us information about yourself if you sign up for an account on our website, place an order for products, complete any online forms (such as registration forms, competitions, surveys or by reviewing the products you’ve ordered), opt in to receive our newsletters and special offers, enter a competition or promotion or correspond with us (by email, telephone, instant messaging apps, social media or otherwise).

Depending on what you provide, this information can include your name, address or location, phone number, email address, date of birth, gender, purchase information, shopping preferences, reviews, images and financial information (including your credit or debit card details, although we do not hold them, our payment processors do).

ETHOS CARAT obtains information about you from other sources. To the extent we combine the information you provide to ETHOS ct through the Service with information we have obtained from other sources, we will treat the combined information in accordance with the practices described in this Privacy Policy, plus any additional restrictions imposed by the source of the data. The following are the categories of other sources we collect information from:

Data brokers from which we purchase demographic data to supplement the data we collect.

Social networks when you reference our Service or grant permission to ETHOS CARAT to access your data on one or more of these services.

Financing providers with which we offer financing for purchases, and financial services providers used for processing payments.

Partners with which we offer co-branded services, sell or distribute our products, or engage in joint marketing activities.

Advertising and marketing partners.

Publicly-available sources such as open government databases or other data in the public domain

We collect and use information about you for the business and commercial purposes described in this Privacy Policy. Our business purposes for collecting and using information, include to:

Manage our Service, including your registration, account, and transactions.Perform services requested by you, such as to process and fulfill your order, to respond to your comments, questions, and requests, and provide customer service.

Send appointment reminders and otherwise assist in confirming or scheduling interactions with us.

Send you technical notices, updates, security alerts, information regarding changes to our policies, and support and administrative messages.

Prevent or take action regarding illegal activities, including suspected fraud.

Monitor and analyze trends, usage, and activities.

Conduct surveys and/or research on our users' demographics, interests, behavior.Improve our marketing and promotional efforts, Service content and product and service offerings.

Develop and send you direct marketing, including advertisements and communications about our and other party products, offers, promotions, rewards, events, and services.

Verify your eligibility and deliver prizes in connection with Promotions you have entered.

Provide and serve advertising on our Service and unaffiliated websites and services.

Comply with any applicable law, regulation, legal process or governmental request.

Fulfill any other business or commercial purposes disclosed to you at your direction or with your consent.

Keeping you and your personal information secure is very important to us.

We take a number of reasonable steps to try to protect the personal information that you provide, including:

Using a Transport Layer Secure (TLS) to encrypt the personal data that you send us during the order process (including any financial information such as credit or debit card details).

Requiring you to establish a unique username and password to access your ETHOS CARAT account on our website.

Not keeping details of your credit or debit card that would enable any third party to transact using that credit or debit card (such as your CVV number).

Regularly monitoring our servers and IT systems for possible vulnerabilities and attacks. Unfortunately, despite this, the transmission of information via the Internet is not completely secure. We cannot guarantee the security of your personal data transmitted to or through our website, and any such transmission is at your own risk. In particular, please keep in mind that if you voluntarily disclose personal information through other means of communication than the website in a non-protected environment (such as through email, sms, online messages) then that information can be collected and used by others outside of our or your control.

To provide our services and the website, we work with a number of carefully selected third parties. To do this, we may share your information with these third parties in the following limited circumstances:

Our partner brands from whom you purchase products: we rely on carefully selected partners that supply the products that you see on our website. With your consent, we may also share with our Partners your name, contact information and purchase details about the products you have acquired from them for their own marketing purposes. The usage of your personal information for the mentioned purposes will be done in accordance with the Partner’s privacy policy.

Third party service providers for business purposes: to function properly, we rely on a number of carefully selected third parties to provide us with services and products. We permit these companies to use your personal information only to the extent necessary to provide us with their services and products. Below you can find the types of third parties we use:

Courier companies that we use in order to deliver the products to you and, as such, they need to have access to your order information, including your name and address. These providers have a global outreach, with many local companies that can be engaged depending on your shipping address.

Payment providers that we use to process your payment information (including your credit/debit card details) so that we can collect payment from you. These are based in the European Union, United States and are engaged depending on your location.

Anti-fraud and credit check providers to keep us and you secure. They have access to and process your information and associated orders to check for any fraudulent behaviour. Our current provider is based in the United Kingdon.

Analytics and search engine providers, like Google, that we use to assist us in the improvement and optimisation of the website. These provider is based in the United Kingdon.

Advertisers for marketing purposes: we can provide your information to our advertising and social media partners that you select (including Facebook and Twitter), where they require the data to select and serve relevant adverts about ours and our partners’ products and services to you and others.

By using our website and our services, you acknowledge and accept that your personal information will be processed in the United Kingdom. To provide our website and our services, in accordance with the purposes set out above, we may transfer and store the personal information that we collect from you to a destination outside of the United Kingdom or the European Economic Area (“EEA”), mostly to the United States, either to one of our Companies, to one of our Partners or to one of the third parties with which we work with, as stated below:

 When transferring personal information to one of our Group Companies outside the EEA, which may include the USA, Brazil, we rely on the Commission’s model contracts for the transfer of personal data to third countries. 

We transfer the personal information to one of our Partners outside the EEA, to the extent such transfer is needed to fulfil the contract between you and the Partner which you are ordering the products from.

We use technology such as "cookies" to collect information and store your online preferences. Cookies are small pieces of information sent by a web server to a web browser, which allows the server to uniquely identify the browser on each page.

We use the following categories of cookies on our website:

 Strictly necessary cookies: these cookies are essential in order to enable you to move around the website and use its features. Without these cookies, services you have asked for such as remembering your login details or shopping basket items cannot be provided. These cookies will also inform us about your behaviour on our website, if we can do business with you and protect ETHOS and its customers from fraudulent activities.

Performance cookies: These cookies collect anonymous information on how you use our website (eg. we use Google Analytics cookies to help us understand how customers arrive at our site, browse or use our site) and highlight areas we can improve such as navigation, shopping experience and marketing campaigns. The data stored by these cookies does not show personal details from which your individual identity can be established. They are also used to help measure the effectiveness of an advertising campaign. You may opt-in to these cookies using your browser settings.

Functionality cookies: These cookies remember choices you make such as the country you visit our website from, language and search parameters such as size, colour or product line. These can then be used to provide you with an experience more appropriate to your selections and to make the visits more tailored and pleasant. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites. You may opt in to these cookies using your browser settings.

We retain the data you provide to us for as long as you have your ETHOS CARAT account with us and thereafter for such period as you may have questions or a claim in relation to our services, notwithstanding any superior retention period that we may be obliged to observe in accordance with legal requirements applicable to us.

In some circumstances, you can ask us to delete your data as set out below.

After you have terminated your use of our services, we may store your information in an aggregated and anonymised format.

You have certain rights in relation to the personal data we hold about you, which we detail below. Some of these only apply in certain circumstances as set out in more detail below. We also set out how to exercise those rights. Please note that we will require you to verify your identity before responding to any requests to exercise your rights and that can include asking a set of security questions to ensure it is you. When you have appointed someone else to do the request on your behalf, that person and/or organisation needs to show a valid power of attorney issued by you. We must respond to a request by you to exercise those rights without undue delay and at least within one month (although this may be extended by a further two months in certain circumstances).

Access: you have the right to know whether we process personal data about you, and if we do, to access data we hold about you and certain information about how we use it and who we share it with (including the categories of personal data we share with businesses for their direct marketing uses and the names and addresses of those businesses). Please note that in your ETHOS CARAT account dashboard, you can see information about you, namely your account details (such as name, email, phone number, date of birth, the addresses you use for billing and shipping, your order history and shopping preferences).

You can also request a copy of your information. If you require more than one copy of the data we hold about you, we may charge a reasonable administration fee.

We may not provide you with certain personal data if providing it would interfere with another’s rights (e.g. where providing the personal data we hold about you would reveal information about another person) or where another exemption applies.

If you have any questions or concerns about this Privacy Policy, please contact us:

by emailing us at hello@ethoscarat.com

Any changes we may make to this Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back regularly to keep informed of updates or changes to this Privacy Policy.